# Email recipe

**Read first:** `brand/verbal/voice-and-tone.md` (Email: human, brief, warm; no interference needed).

## Principles

- It's from Matt, so write in the first person, "I".
- **Short.** 3–6 sentences in the body. One clear ask.
- Specific to the recipient: reference their company, their problem, or what they said.
- No brand theatrics. The interference budget for a 1:1 email is zero. Confidence and clarity carry it.

## Intro / network outreach

> Subject: [Company]'s brand
>
> Hi [Name],
>
> [One specific observation about their company or category.] I started Meddle to help challengers like [Company] [specific outcome: grow deposits / explain a complex product / look as good as the work].
>
> Would a 30-minute intro call be useful? No pitch deck, just a conversation about where the brand is holding you back.
>
> Matt

## After the intro call

> Subject: Next step: Discovery Workshop
>
> Thanks for the time today, [Name]. What I heard: [their problem in their words].
>
> The next step is a 90-minute Discovery Workshop, where we'll dig into the business, the audience, and the goals. From there, I'll send a proposal with a clear scope, timeline, and one price.
>
> Does [two options] work?

## Proposal send

> Subject: Proposal: [Engagement name]
>
> [Name], the proposal is attached. The short version: [scope in one line], [timeline], [investment].
>
> Happy to walk through it live. Once you're ready, it's a signature and deposit to lock in the kickoff date.

## Signature

```
Matt Bacon
Founder & Creative Director, Meddle
meddle.studio
```
Plain text, or the small wordmark (`meddle-wordmark-sm.svg` exported to PNG at 2×, 30px tall). No quotes or banners.