One source of truth for designers, collaborators, and agents. Every rule says what, why, and where.
The status quo, interfered with.
Every Meddle surface has two forces: the status quo, done exceptionally (heavy Inter, ink, a strict grid, hairline rules, mono labels) and one interference, a single deliberate break that makes it Meddle.
About 90% discipline, 10% meddling. One interference per surface. Two compete and neither lands. Zero, and it's just another competent studio.
| Surface | The discipline | The interference |
|---|---|---|
| Headline | Heavy Inter, tight tracking | One word in Libre Baskerville italic: "Executive Summary" |
| Sales copy | Plain claims, real prices | One wink: "Fast. Cheap. And Good." |
| Wordmark | Heavy caps, tightly fitted | Scale: edge to edge, bleeding off the card, filling a stage |
| Web page | Monochrome, gridded, calm | Material: one loop of glass, chrome, or liquid behind the type |
| Case study | Straight narrative | One reframe: "The category sells management. Armor Bands sells reclamation." |
Positioning
A brand and design studio for industry challengers.
Promise
It's time you seized an unfair advantage.
Core belief
Businesses don't buy "branding." They buy solutions to their problems.
Who we're for
Industry challengers in any category, with proven depth in financial institutions (community banks, credit unions, fintech) and B2B SaaS. Buyers: the CEO or CMO.
Five voice principles
- Loading from voice-and-tone.md…
Say this, not that
The full list lives in concepts.md and drives scripts/check-copy.mjs. Approved lines are in messaging.md.
Monochrome. Color is earned by imagery, not by the interface.
Open dark, work light, close dark
Heroes, covers, the final CTA.
The work, on the web.
Decks, proposals, print.
Display
Inter 900 · 50–110px
Fast. Cheap. And Good.
Section title
Inter 900 + Baskerville italic
3.0Market Analysis
Statement
Inter 500 · 30–48px
Through a process rooted in careful discovery and bold imagination, we partner with you to co-create high-impact brands.
Body
Inter 500 · 19.2px · −0.042em
Meddle operates as a lean, founder-led studio. We work with full devotion for a few select partners at a time. We don't cut corners; whether moving fast or going deep, we do it right.
Label
IBM Plex Mono · uppercase
the daring1.0Figure 02 · Color palette
Quote
Libre Baskerville Italic · −0.042em
Denise Chaykun, Founder, MFO Nonprofit AccountingHe grasped our vision early and gave us the creative direction we needed to reflect our vision and values better than ever.
One proportion. Corner or edge to edge, never floating in between.
A palm whose trunk curls back on itself, drawn like tattoo flash. It stands for Meddle Orlando and lives on the founding merch. The wordmark leads, and the palm stays small and secondary, in ink or paper. Palm rules
Raw surfaces. One surreal material. Type at impossible scale.
- Two brand options
- Detailed deliverables
- One unbeatable price
The arrow means "forward, included." The × marks the other model. Rules, never boxes. Mono meta turns any surface into a document.
Expo-out · signature
Theme changes, reveals, underlines. Decisive, then unhurried. Hover to play.
Standard · UI
Hover colors, tooltips. Out of the way.
Linear · never for UI
Only for marquees. Compare the feel.
Pills are actions. Squares are content.
Homepage hero · .m-hero · scroll inside the frame
- Home
- Work
- Services
- Contact
The meddle.studio pattern: the wordmark starts centered, sticks to the top, and stops just above the nav, which then pins. On the site the media is the abstract video loop.
5.0Services & Offerings
Capabilities
- → Brand Strategy
- → Visual Identity
- → Web Design
Project-Based
Brand strategy, full identity, web design and/or development—whatever your project demands.
Brand Sprints
Complete visual identity in two weeks, for one flat fee.
Fractional Leadership
A CCO-level creative partner, without the full-time overhead.
The deck grid, working.
The master lives in Figma. This HTML version uses the same measurements at 1920×1080 and prints to PDF. Open deck.html
Read the magic trick. Then read only what the job needs.
Agents start at AGENTS.md and pick the one row that fits. Values come from visual-system.json → tokens.css. Facts come only from facts.md. Changes and their reasons go in CHANGELOG.md.